Ryan
Krieg
14+ years turning complex problems into loveable digital experiences that drive business results
Senior Experience Designer at Wattpad, a storytelling app used by 100M+ globally
Ryan
Krieg
Wattpad
Design systems lead, UX writing lead, cross-functional design lead, and design mentor. Worked across all teams and product areas: advertising, writer success, fan engagement, navigation, content discovery.
2020 - Present (6 years)
Wattpad
UX writing lead
Product & Design Strategy
Design Systems
Figma
Accessibility
Designing with AI
UI Design
Product & Design Strategy
UX Workshops
UX Research
Usability Testing
Information Architecture
Figma & Prototyping
UX Writing
Design Systems
Figma & Prototyping
Ryan
Krieg
Polls
Designed a lightweight way for readers to engage with writers beyond comments, from early experiment through full launch. 56% engagement rate and 21.3M responses in the first 5 months.
2025 • Wattpad
Case Study
Better Categorizing Stories
Replaced Wattpad's rigid single-category system with a branching taxonomy so readers could actually find what they were looking for. Now powers search and recommendations across the platform.
View the release announcement
2025 • Wattpad
Dynamic Discovery Home Re-Design
Redesigned Wattpad's homepage to personalize story suggestions based on what you just finished reading. Story clicks up 15%, total views up 66%.
See it Live on Wattpad
2023-2024 • Wattpad
Top 10 Stories
Designed a trending row for Wattpad's homepage that made popular stories feel discoverable without needing explanation. 1.4M story clicks per week.
2024 • Wattpad
Publishing Scheduler for Writers
Designed a scheduling tool so writers could plan chapter releases in advance, solving the platform's most requested feature. 619K+ chapters scheduled by 4,700+ writers in the first 5 months.
2023 • Wattpad
Media Hub for Destination Marketers
Designed a product from scratch that let tourism organizations share visual assets with media and partners. Adopted by 23% of the customer base, generating $900K in new annual revenue.
2019 • CrowdRiff